MARKET RESEARCH OF PHLEBOTROPIC DRUGS APPLIED IN TREATMENT AND PREVENTION OF CHRONIC VENOUS DISEASES
https://doi.org/10.25207/1608-6228-2017-24-6-139-144
Abstract
Aim. Conducting a market analysis of the Russian and regional pharmaceutical market of phlebotropic drugs applied in complex therapy and prevention of lower extremity varicose vein disease without ulceration and inflammation. Materials and Methods. Content analysis, sociological survey/questionnaire; grouping method; segmentation and assortment analyses. Results. A content analysis of the range of phlebotropic drugs registered in the territory of the Russian Federation, a content analysis of the range of phlebotropic drugs of regional commercial wholesale and retail level, an expert assessment of the range of phlebotropic drugs. Conclusion. The outlines of the Russian commercial market sector, the regional commercial wholesale and retail sectors of the phlebotropic drugs market were formed. Based on the results of the expert evaluation, a priority assortment of phlebotropic drugs was obtained.
About the Author
N. N. CHESNOKOVA
Federal State Educational Establishment of Higher Professional Training Nizhny Novgorod State Medical Academy of the Ministry of Public Health of the Russian Federation
Russian Federation
Russian Federation
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For citations:
CHESNOKOVA N.N. MARKET RESEARCH OF PHLEBOTROPIC DRUGS APPLIED IN TREATMENT AND PREVENTION OF CHRONIC VENOUS DISEASES. Kuban Scientific Medical Bulletin. 2017;(6):139-144. (In Russ.) https://doi.org/10.25207/1608-6228-2017-24-6-139-144
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